VR is very often described as transformative. Its ability to simulate an entire, interactive reality that can be manipulated according to the user’s needs and reactions means that its potential as a cognitive behavioural tool is immense.
You recall 90 percent of what you engage in, versus 10 percent of what you read. This means that, if used effectively, VR can also be used to enhance and progress society, from transferring subconscious bias to therapy for PSTD, it can even help paraplegics learn to walk again.
M.A. & B.A. Law (Tripos), M.A. Int Business (Hons.), CSTP
Learner, maker, systems thinker, innovator and tech evangelist, Luciana heads new business & partnerships for REWIND, an immersive content studio that fuses bleeding-edge technology with award-winning creative storytelling. Known for pushing the boundaries of innovative content creation, REWIND’s acclaimed immersive projects include BBC Home - A VR Spacewalk, the launch of Jaguar I-PACE in VR, and Ghost in the Shell VR. The team combines its deep-rooted heritage in VFX and CGI production, with an industry-defining approach to VR, AR, MR and experiential marketing.
Luciana is also co-founder of Unfold Inclusion, a social enterprise empowering women/diversity in XR in the UK. Passionate about VR/AR/tech for good, she carries out ongoing research into the possibilities and challenges immersive tech presents regarding neuroscience, empathy and female empowerment.
Previously a freelancer with 5+ years’ experience in award-winning startups such as Racefully, UniPlaces, Import.io - on both the technical and creative side - she is driven by big ideas, a global mindset and empowering tech entrepreneurs, especially next-generation #ladyhackers. She is a STEM ambassador and member of Code First Girls, SheWorx, Ada’s List, Founders of the Future, Women of Wearables, Women Who Code, and Blooming Founders, among others. She is also a director and evangelist at Realities Centre London, an incubator, and academy for B2B VR/AR/MR innovation, and co-chairs the VRAR sub-group of Tech London Advocates.
Along her career, she has consulted for the likes of The World Bank, Panasonic R&D, Bloomberg, Lloyds, Intel, KPMG, Facebook, and Barclays, and regularly speaks about her journey and current work at schools, conferences, and companies worldwide.
REWIND fuses bleeding-edge technology with award-winning creative storytelling. By delivering immersive experiences for the world's largest studios, agencies and brands, REWIND leads the way in innovative content creation. The team combines its deep-rooted heritage in VFX and CGI production, with an industry-defining approach to VR, AR, MR and experiential marketing. REWIND works closely as an approved developer with Oculus, HTC, Sony, Samsung, Google, FOVE and Microsoft HoloLens.