It¹s one thing to move audio objects around the listener like a spaceship in a movie application. It's a totally different approach to create musical landscapes that involve the listener emotionally more than ever before with immersive / 3D audio. An example of this is the new Kraftwerk Blu-ray production "Kraftwerk 3D." Production strategies for a common pop Blu-ray release in Dolby Atmos and Headphone Surround 3D / VR will be shown and explained.
Starting as a musician in the 80'th, Tom Ammermann became to be a music producer in the early 90’th for music, advertising and film. As a founder of the Luna Studio 1995 in Hamburg he raises the level of production quality and worked with many local musicians as well as projects.
2000 he began to work on surround productions for music and film projects as well as creates his first Headphone Surround mixes what became his brand.
2008 he started with the Blu-ray project ‘forsenses’ for Sony Music Entertainment with 3D audio productions.
2009 Tom Ammermann started to invent and develop new audio software products to create content for 3D / immersive audio entertainment. One is the Spatial Audio Designer who was used by Lucasfilm creating the Auro-3D mix for the first immersive audio movie ‘Red Tails’ in 2011.
2012 he founded the New Audio Technology where further products like the Spatial Sound Card and the Spatial Audio Game Engine (SAGE) was developed.
Currently Tom Ammermann is working on new technologies in spatial audio and do presentations on high-level audio conferences like AES conventions & conferences, Tonmeistertagung, SAE Alumnis and the International Conference on Spatial Audio (ICSA).
Some references: Stargate, Million Dollar Baby, Terminator 2, Mr. & Mrs. Smith, Traffic, Gangs of New York, I, Frankenstein, Expendables I-III and Kraftwerk 3D.
New Audio Technology GmbH (NAT) was founded by Tom Ammermann in 2012. The company develops and distributes high-performance audio products for industrial, professional and end user applications.
These products make it possible to enjoy a 3-Dimensional experience when creating, editing and monitoring audio content e.g. for film, music, VR/AR and game applications with any multi-channel speaker setup (e.g. Surround, 3D) as well as with regular headphones.
End users can experience mobile and VR entertainment in a totally new and exciting way. The user does not have to worry about special equipment or format specifications; just a Smartphone is all that is needed to enjoy a Cinema film with this new 3D / immersive audio experience.
NAT offers a very attractive package to customers in this market segment regarding minimal requirements, affordability, battery use and technical simplicity.