Program 2015


VR and AR Business and Tech Development - Big Risks, Big Rewards

Terrence Masson (Building Conversation), Chris deFaria (Warner Bros. Pictures), Thierry Baujard (Media Deals/ peacefulfish), John Root (Magic Leap), Neil Schneider (The ITA)

Participate in a discussion about the latest business models and content development in virtual and augmented reality. 25 years ago VR was all the rage, so what happened and why is it only now taking off? How are today's entrepreneurs and executives thinking about content development and distribution options? If you are investing in, developing for or just playing with these tools and toys come join in the conversation with the world's foremost experts in the field.


Terrence Masson

Terrence Masson, Founder/ CEO, Building Conversation

Terrence Masson is an animation and visual effects consultant with 25 years of production experience which includes feature and short animated film, broadcast, video games, interactive media and special venue. He is Founder and CEO of Building Conversation, an augmented reality start-up specializing in architectural visualization. ( )

Terrence came up through the ranks on more than 20 feature films including Hook, True Lies, Interview with a Vampire and three Star Wars movies; along with supervising numerous interactive projects such as SimCity4, Bruce Lee, Batman Dark Tomorrow and Alter Echo. He developed the original CG pipeline for SouthPark in 1996 and his short film ‘Bunkie & Booboo’ won first place in the World Animation Celebration in 1998.

As Head of Animation and Founding Director of the Creative Industries program (2008-2012) at Northeastern University in Boston, he lead the vision and creation of all undergraduate Game Design and Interactive Media curriculum in the College of Arts, Media and Design. His book “CG101: A Computer Graphics Industry Reference” is a standard text world wide for both studio execs and students.

An active volunteer with SIGGRAPH since 1988, Terrence served as 2006 Computer Animation Festival Chair, SIGGRAPH 2010 Conference Chair and is currently the ACM SIGGRAPH Outstanding Service Awards Chair. Terrence is a member of the Producers Guild of America, the Visual Effects Society and an ACM Distinguished Lecturer. He has been involved with FMX since 1999.


Chris deFaria

Chris deFaria, President, Digital Production, Animation and Visual Effects for Warner Bros. Pictures, Warner Bros. Pictures

CHRIS deFARIA is President, Digital Production, Animation and Visual Effects for Warner Bros. Pictures.  His recent projects include “The Lego Movie”, Doug Liman’s “Edge of Tomorrow”, Zack Snyder’s blockbuster “Man of Steel”; Guillermo del Toro’s, “Pacific Rim”, and the record-breaking conclusion to the Harry Potter film franchise, “Harry Potter and the Deathly Hallows – Part 2.”

He also served as an executive producer on Alfonso Cuaron’s, “Gravity”, Snyder’s animated adventure “Legend of the Guardians: The Owls of Ga’Hoole” and action fantasy “Sucker Punch,” as well as George Miller’s “Happy Feet Two.”

Spearheading the studio’s expanding efforts in innovative animation and hybrid filmmaking, deFaria was instrumental in the production of “300,” “Corpse Bride” and “Happy Feet.”  At Warner Bros., he has also been involved in such film productions as the “Dark Knight” trilogy, “Where the Wild Things Are,” “Watchmen,” “Clash of the Titans,” and “The Matrix” trilogy. Prior to that, deFaria produced the hit “Cats & Dogs” and the combination animation/live action comedy “Looney Tunes: Back in Action.”

His extensive television credits include numerous documentaries, primetime specials and longform projects, including, as producer, “In Concert Against AIDS,” NBC’s “And Then She Was Gone” and Universal’s “Tremors II.”

A graduate of UCLA, deFaria is a member of the Academy of Motion Picture Arts and Sciences, the WGA and a founding board member of FilmAid International, a non-profit organization that screens entertainment and educational films in refugee camps around the world.


Thierry Baujard

Thierry Baujard, Media Deals/ peacefulfish

Thierry Baujard is founder of Pan European Investment Network Media Deals focussing on cross border Mediatech investment. He is also CEO of peacefulfish, a consultancy specialised in the financing of the content industry. He offers 20 years experience in the communication and entertainment industry.

After graduating in Paris, he worked in London as a business consultant for entertainment companies and telecom operators, then in France and Germany in Business Development for Vivendi and for ARTE (Franco-German TV station) in Strasbourg.

He then completed an MBA at Bocconi University in Milan, Italy and at UCLA in Los Angeles, where he specialized in film financing and e-commerce. In 2012, he graduated from the "European Executive programme" of the Ecole National d'Administration (ENA) in France.

Thierry is in charge of developing the network across Europe and managing the investment Forums from Media Deals (next events in Nantes and Vilnius in autumn 2013). In this matter, he supports network’s investors in identifying projects across Europe and in supporting due diligence in particular in cross border and exit strategies.

He was also Project partner of EU project ImMediaTe looking at financial mechanisms for digital media between 5 European clusters (Barcelona, Rome, Malta, Paris and Amsterdam) and DigiBic project. He is now involved in the project “European Investors Gate” for the DG Connect. He is managing the “Connect investment Club” supported by DG Connect, NEM and EIG and focussing on cross border investment within the Content and Digital Media Sector.

He has been working on different creative industries funds for the film, Music and Video games sectors.

Thierry is a regular speaker at conferences and summit on content and technology as well as an expert for the European Commission on regulations for investment in the digital sector.

He is an active member of EBAN (European Business angel Association), NEM Initiative and EBN (European BIC Network).


John Root

John Root, Motion Capture Lead, VRLA / Magic Leap,

John is a 20 year veteran of VFX, feature films and video games. He's highly specialized in virtual production, motion capture, scanning, and all things digital humans. Currently he holds the title of Motion Capture Lead at Magic Leap. He is also the Co-Founder of Virtual Reality Los Angeles(VRLA ), the Virtual Reality Foundation and the Proto Awards.

Neil Schneider

Neil Schneider , Executive Director, The Immersive Technology Alliance,

Neil Schneider is best known for founding Meant to be Seen (, the first modern immersive technology gaming community and the launch point of products like The Oculus Rift, the Virtuix Omni, the open source Vireio Perception VR drivers, and more. Neil also served as Manager of Immersive Technology Services for the Faculty of Business and IT at the University of Ontario Institute of Technology, and was the founder of The Stereoscopic 3D Gaming Alliance which the Immersive Technology Alliance is born from.

To date, Mr. Schneider and his work has been featured in publications and news outlets such as NBC News, Gamasutra, Tom's Hardware, Time Magazine, Popular Mechanics, Wired Magazine, and more.

FMX 2015's virtual reality program and exhibit was created in conjunction with The Immersive Technology Alliance (The ITA).  The ITA is the voice and standards body for immersive technologies such as virtual reality, augmented reality, stereoscopic 3D, and more.  Non-profit and non-proprietary, the alliance has a history dating back to 2009 and features dozens of member companies and organizations.  The ITA's reason for being is to make immersive technology successful, and they do this by helping build events and conferences, facilitating industry development and discussion, supporting academic research, and ultimately identifying and helping solve industry-wide problems.  

In addition to being partnered with FMX 2015, The ITA is also an official partner for SIGGRAPH 2015, and holds its own industry-building conference called Immersed (  Sample members of the ITA's advisory board include Habib Zargarpour, Creative Director for Microsoft Studios, John Gaeta, Creative Director for New Media and Experiences at Lucasfilm, Neil Trevett, President of the Khronos Group and VP of the Mobile Content Ecosystem for Nvidia, and Dr. Jon Peddie of Jon Peddie Research.  

ITA members include international technology makers, content makers, academic institutions, and applicable industry groups.  Outside the direct membership, the alliance has demonstrated working relationships with many of the leading industry players which have participated with ITA events and developments.   Basic level membership for qualified content makers is free, and special arrangements are available for start-up companies.  The alliance is a formal non-profit corporation, and is designed to be open, transparent, and affordable.  

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FMX is funded by the Ministry of Science, Research and Arts and the Ministry of Economic Affairs, Labour and Housing of the State of Baden-Wuerttemberg, the City of Stuttgart and MFG Baden-Wuerttemberg. FMX is an event by the Filmakademie Baden-Wuerttemberg, organized by Animationsinstitut,
hosting the Animation Production Days (APD), a joint venture with the Stuttgart International Festival of Animated Film (ITFS).

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