Program 2015


MAXON Computer GmbH

MPC Motion Design - from small beginnings to big ideas

William MacNeil (MPC)

We'll take a journey through several projects recently completed at MPC's Motion Design Studio, including work for Adidas, Bentley and ZDF.  We'll take a look at the design challenges we faced and see how we used Cinema 4D and an arsenal of plugins to meet them.

William MacNeil

William MacNeil , Motion Graphics Director, MPC,

Will MacNeil has been working in 3D animation for over ten years, and he's been using Cinema 4D from the very beginning. Will currently works as a Senior Designer and Director at MPC's Motion Design Studio where he leads animation teams on jobs for clients such as Adidas, Cadbury and Rolex. Prior to joining MPC, Will directed and animated documentary graphics sequences for shows such as 'History of Ancient Britain' (BBC2), 'Secrets of the Stonehenge Skeletons' (Channel 4) and the graphics package for 'PBS Newshour' in the US. Will has also led training courses in Cinema 4D for Soho Editors in London.

MPC is a creative studio who craft spectacular visual experiences in any space, on any screen.  They have been global leaders in VFX for over 25 years with industry-leading facilities in London, Vancouver, Los Angeles, New York, Bangalore, Montreal, Amsterdam, Paris, Mexico City and Shanghai.  

Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of their recent projects include films such as ‘Life of Pi,’ ‘World War Z,’  ‘The Lone Ranger,’ ‘The Secret Life of Walter Mitty’ and ‘Man of Steel’ and Advertising campaigns for brands such as Coca-Cola, Nike, Channel 4, Samsung and John Lewis.  

Their broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital & experiential production, colour grading for advertising and any combination of these services.

MAXON Computer GmbH is a developer for 3D graphics software, offering professional 3D modeling, painting, animation, and rendering solutions.

MAXON's product line is centered around its core applications Cinema 4D, a leading animation package for media production, and BodyPaint 3D, its pioneering 3D painting package. These award-winning applications are renowned for their ease of use, quick workflow, fast rendering and unmatched integration into leading compositing applications, such as Adobe After Effects, Apple Final Cut Pro or Apple Motion.

Cinema 4D and BodyPaint 3D have been used extensively in the advertising, film, television, science, architecture, design and other industries.

MAXON Computer was founded in 1986, and has offices in Germany, USA, United Kingdom, France and Japan. MAXON products are sold in over 70 countries worldwide.

For additional information on MAXON visit

FMX is funded by the Ministry of Science, Research and Arts and the Ministry of Economic Affairs, Labour and Housing of the State of Baden-Wuerttemberg, the City of Stuttgart and MFG Baden-Wuerttemberg, taking place in cooperation with the VES Visual Effects Society and ACM SIGGRAPH. FMX is an event by the Filmakademie Baden-Wuerttemberg, organized by Animationsinstitut, hosting the Animation Production Days (APD), a joint venture with the Stuttgart International Festival of Animated Film (ITFS).

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