Forum Workshops
ON SITE Raum Reutlingen Tuesday, May 05, 15:45
Adobe

AI-Driven Workflows in Adobe Creative Cloud mixed with timeless filmmaking tricks

Video on demand

Post-production workflows are currently defined by a unique paradox: while the fundamental principles of the craft remain constant, the toolkit is evolving at lightspeed.

From the seamless integration of Generative AI within Firefly, Premiere Pro and After Effects to the implementation of emerging tech like Gaussian Splatting, a creative artist is more powerful than ever before. In an era where workflows shift in a matter of months, staying at the top of the game is a necessity. This workshop deconstructs high-end commercials, feature film VFX and corporate projects to demonstrate how to maximize the latest Adobe Creative Cloud features and clever filmmaking tricks to stay competitive in an ever-changing landscape.

Steffen Hacker, Filmmaker

Steffen Hacker is a filmmaker, VFX supervisor and an Adobe power user for over 25 years. He graduated from Animationsinstitut at Filmakademie Baden-Württemberg in 2005 and started directing commercials internationally with his directing and business partner Alexander Kiesl while always editing and supervising every single film until today. Together they have directed and postproduced several hundreds of commercials over the years for brands like Coca-Cola, Adidas, Samsung or Jaguar. In 2018 Steffen released his passion project, the Indie feature "Ingenium" in a successful international festival run receiving numerous awards. Alex & Steffen´s Hollywood debut feature "Home Sweet Home: Rebirth" was released in 2025 and sold to more than 60 countries worldwide. Always adapting to the latest technology, Steffen´s postproduction workflows are now involving Generative AI wherever possible inside and outside of Adobe´s creative cloud, which enabled the directing duo Alex & Steffen to open their new boutique AI postproduction "Evolve" in the Middle East and in India.