Conference Designing Spaces Shorts
ON SITE Meidinger-Saal Tuesday, May 05, 14:30

Le Mal-Aimé

Video on demand

This talk explores how feature film level animation can be achieved in a commercial context. It takes the Intermarché campaign’s wolf as a central character and shows how an independant studio adapted its workflow and resources to deliver a project of this scale.

The session focuses on artistic and acting choices, and the technical decisions made to support these directions, as well as cross-department collaboration between modeling, rigging, and animation.

Benoit Bargeton, Animation Director / Storyboarder, Illogic Studios

Benoît Bargeton is a 3D animator and storyboard artist working across feature films and commercial projects.

With animation experience on feature films such as Despicable Me, A Monster in Paris, Ted 2, The Secret Life of Pets, and Gravity, he now works as a storyboard artist and animation supervisor. He recently contributed to the latest campaign for Intermarché, Le Mal Aimé.