Dr. Julia Schafdecker, Attorney, Fieldfisher Germany

Dr. Julia Schafdecker, attorney at the law firm Fieldfisher, advises with a focus on the media and entertainment industry as well as online platforms and digital commerce. Her advice of national and international companies in the media and entertainment industry covers the entire value chain – from the development and financing of productions and their realisation through to production distribution. She has many years of experience in drafting and negotiating contracts. In the area of corporate communications, she advises clients comprehensively, for example on the organisation of their advertising campaigns and cooperations as well as their social media presence. In addition to her advice in the field of audiovisual media, she has particular expertise in international music licensing law. Furthermore, Dr. Julia Schafdecker specialises in providing technological advice to media groups and online platforms. She supports them in the legal structuring of their digital market presence, the implementation of their business idea and the further development of their business model, for example through the use of new technologies such as Artificial Intelligence and Blockchain. Dr. Julia Schafdecker regularly gives talks and takes part in panels on the use of new technologies and their application in the media value chain.