Conference Designing Spaces Motion Design
ON SITE Raum Reutlingen Thursday, May 08, 15:45

Snapping to Randomness

At Illo, we see randomness not as chaos, but as a creative spark. Our process blends intuition, imperfection, and intentionality, turning unpredictability into something unique and recognizable. But when and how should you break the rules in a graphic system to keep it alive? This is where chance becomes method—a balance between instinct and strategy, where “mistakes” lead to unexpected solutions, keeping design vibrant and relevant.

Giovanna Crise, Brand Strategist, Illo.tv

Giovanna is brand strategist at illo, a design studio specializing in motion graphics, illustration, and art direction. At illo, she blends creativity and strategy, overseeing the studio's external perception—managing portfolio updates, social media, and everything related to events and PR. Her work has contributed to illo’s recognition on platforms such as Mindsparkle Mag, It’s Nice That, Slanted, and Communication Arts. Over time, her role has evolved, combining her expertise in visual storytelling with innovative design techniques to create impactful, studio-driven projects.