Many individuals in the creative industry are likely to encounter a stage in their careers where they've honed a specific set of creative solutionsārecurring patterns that fuel their creative process. Some view this as a weakness, while others leverage it for self-branding. We aim to discuss how identifying these patterns can enhance a multifaceted design approach, bridging the gap between artist and designer.
In the late 80s, Christoph Schramm, born and raised in Berlin, immersed himself in the realms of Design, Art Direction, and 2D/3D Motion Design, starting in 2005. Having accumulated a rich background in diverse agencies and design studios in Berlin from 2009 to 2020, he served as an Art Director for numerous clients. In the year 2020, Christoph transitioned into freelancing under the artist name "novoto." Three years later, he, along with Sabrina-Jasmin Kirschberger and Philipp Gysin, founded novoto studio, dedicated to the conception of dynamic movements, captivating lighting, and compelling shapes. This studio's niche lies in the creation of abstract and vibrant animations that transcend traditional boundaries. Christoph Schramm, alongside novoto studio, is committed to pushing the limits of visual storytelling, crafting content that not only captivates the eye but also leaves a lasting impact on the audience.