EMIL, the European Media and Immersion Lab, is a pan-European XR lab with a mission to establish a physical and virtual infrastructure and the aim of promoting innovation and the development of next-generation XR content, services and applications. It clusters the competence of major academic institutions in four key creative industry regions in Europe (Finland, Germany, Spain and UK), bringing together excellence in Narrative Media Production, Smart Garments, Animation, VFX, Embodied Interaction, Digital Cultural Heritage, Digital Health, Motion Capture/Analysis, Scientific Research and technological development. In pursuit of fostering innovation and collaboration with the creative industry community, EMIL initiated funding opportunities through two calls, allocating a total budget of 5.6 million EUR for third-party XR projects. Additionally, each EMIL node creates an XR Lighthouse project around its core competence Smart Garments, Embodied Interaction, Digital Health and Narrative Storytelling.