Conference Expanding Realities EU XR
ON SITE Bertha-Benz-Saal Tuesday, April 23, 10:45

MAX-R - Mixed Augmented and Extended Reality Media Pipeline

Video on demand

MAX-R (Mixed Augmented and Extended Reality Media Pipeline) will define, develop, validate and demonstrate a complete pipeline of tools for creating, processing and delivering maximum-quality XR content. The pipeline will be based on open APIs, open file and data transfer formats that enable the development and support the integration of new tools. MAX-R builds on research and advances in Virtual Production technologies to develop real-time processes that deliver enhanced quality, increased efficiency, heightened interactivity and innovative content based on XR media data.

The interdisciplinary consortium includes eleven partners from five countries: Universitat Pompeu Fabra (coordinator), ARRI, BBC, Brainstorm, CREW, disguise, Filmakademie Baden-Württemberg / Animationsinstitut, FilmLight, Foundry, Improbable, Universiteit Hasselt - spanning the chain from technology development and product innovation to creative experiment and demonstration, and from XR media creation to delivery to the final consumer.

Sara Coppola-Nicholson, Head of Research Programme, Disguise

At interception between art and technology, Sara is an enabler of creative-led, highly ambitious innovations in production technologies. 

Sara has worked within the Creative Industries for over twenty years at international level, across business, creative and technical roles. She has been key to the inception and delivery of new technologies and workflows, cross-sectors collaborations and R&D partnerships including the collaborative research project “Dreamspace”, under EU Horizon FP7 Programme, awarded "Excellence for Technical and Management achievements" by the European Commission. Over the past decade, Sara has unlocked substantial opportunities for the Industry and the Academia, both in the UK and the EU, and secured backing from a major Hollywood entity to finance two years of production technology innovation in the US. 

Head of Research Programme at Disguise since 2020, Sara also acts as an adviser to private and public entities, supporting strategies to deliver ground-breaking innovations and tangible growth for the Creative Industries. 

Johannes Steurer, Senior Principal Future Technologies, ARRI

Evidence-based technology analyst and strategic planner for an industry in disruptive times.

With a strong background in computer science and information technology, Johannes has worked in the AV media industry for more than 30 years. Over the years he has initiated, participated in and advised several research collaborations on a local to international level with academic and industry partners in the fields of media and information technologies.

At ARRI, Johannes made significant contributions to the transition from analog to digital acquisition and received an Academy Award of Merit® (Oscar® Statuette) in 2012 for the development of the ARRILASER film recorder.

ARRI is a global player within the motion picture industry. The ARRI Group consists of the business units Camera Systems, Lighting, Rental, and Solutions, as well as the subsidiary Claypaky, all dedicated to connecting creativity and future technologies for moving images and live entertainment.