For good or for worse, digital media has become part of our nighttime routines. How can we use this medium differently and make meaningful mobile content? Within our IP “World of Gra” we create bedtime media, specifically designed in its colors, music and themes to make you a little sleepy. Our transmedial formats tell soft and wholesome stories that reconnect you with that intimate, emotional space that exists just before falling asleep. We are showcasing our game “The Bear - A Story from the World of Gra”, an interactive 40-minute bedtime experience for mobile.