Conference
Evolving
ON SITE
Bertha-Benz-Saal
Wednesday, April 26, 15:45
Cultivating a Conscious Animation Studio: Woodblock's Holistic Responsibility Guidelines
Join Ilija Brunck and Helen Choi from Woodblock as they share their experience in creating and implementing responsibility guidelines that aim to make a positive impact on their studio and the animation industry. Discover how Woodblock's commitment to environmental, social, and economic responsibility shapes their work, culture, and decision-making. Learn about their specific goals to reduce their carbon footprint, promote workplace diversity and equity, and foster ethical economic practices. This talk offers valuable insights for those looking to embrace a more responsible and sustainable future in animation and beyond.
Ilija Brunck, CEO, Woodblock
Ilija Brunck is partner and CEO at German animation studio Woodblock. The studio is changing the paradigm for digital content creation towards a more sustainable, human friendly craft. Ilija is responsible for the vision and strategy of Woodblock. His passion is to empower an environment that enables a joyful process for the creation of innovative animated content. Ilija believes the key to humanity's future is in the creation of a sustainable digital culture.
Helen Hyung Choi, Creative Director and Head of Culture, Woodblock
An artist who brings her love for vivid images and emotionally engaging characters into her designs, Helen Choi works multimedium across various industries, including animation, gaming, and advertisement. What threads her projects together is her passion for storytelling and creating captivating characters in a beautifully laid out world.
Prior to her Woodblock life, she collaborated with various studios such as Psyop, BNS, Motion Theory and was a founder of a mobile game collective Shape Minds.
Helen is a Creative Director and Head of Culture at animation studio Woodblock. She is also involved in IP developments at Woodblock, and creator of the animation series in development called Blue Marble. In her own time, she illustrates funny German words for her Instagram account @helen_handshoes.
Born and raised in South Korea and the United States, she now happily calls Berlin her home.