Press Release #6

Program Now Live! Confirmed: The House, What if...? & More

FMX 2022
Film & Media Exchange
On site May 3-5, 2022
Online May 6, 2022
On Demand Until May 31, 2022


Stuttgart/Germany, March 9, 2022. The program of FMX – Film & Media Exchange just went live on the FMX website. This gives the audience an opportunity to explore a wide array of new confirmations both for the on site and online programs of FMX 2022. Among the new confirmations are the stop motion anthology THE HOUSE, Marvel’s WHAT IF…?, the ETERNALS: AR STORY EXPERIENCE and a brand new track on NFTs (Non-Fungible Tokens).


You can find the program here. New confirmations will be added continuously.


With the release of the program, FMX extends the Early Bird Sale until March 20, 2022, giving people more time to explore the program and purchase discounted tickets.



Behind the Scenes of THE HOUSE  


THE HOUSE is an eccentric dark comedy about a house and the three surreal tales of the individuals who made it their home. Directors Paloma Baeza, Marc James Roels and Niki Lindroth von Bahr as well as Production Manager Joost Zoetebier will take the audience on a journey through the past, present and future of this unusual house, sharing a behind the scenes look at the stop motion anthology produced by Nexus Studios.



WHAT IF...? - Blending 2D & 3D animation


VFX supervisors Anders Thönell and Greg O'Connor present techniques used to seamlessly intergrate 2D and 3D animation in the making of Marvel's WHAT IF...?. Anders and Greg will take you through some shots to explore solutions and methods used to address complex cameras, line work, environments and overall workflows to integrate 2D and 3D techniques. An in depth look at collaborating on this successful and innovative series.



We hear the term Metaverse, Web3 and NFTs everywhere and everyday, but how exactly do new tech trends impact and evolve the creative industries and their audience? The first-of-a-kind NFTs track will focus on demystifying this with various project case studies from creators who are pushing this revolution to decentralise and retain the creative autonomy with their content for Web3.


NFTs - the future of entertainment ownership


NFTs and the underlying blockchain technology are empowering content creators worldwide, enabling creators to get funding directly from audiences who can own the content they support and transfer wealth between the virtual and physical world. Everyone profits as the value of the content increases across the Web3 ecosystem. This presentation by Rouslan Ovtcharoff, Founder of Blockchain Global Entertainment Alliance, will explain what NFTs are and demonstrate unique ways of applying NFTs and blockchain technology for the next evolution of creator and audience-owned entertainment platforms.


ETERNALS: AR Story Experience


Marvel Studios looks to the future with a first-of-its-kind Augmented Reality (AR) story experience for the release of Eternals. Marvel Studios' ETERNALS: AR STORY EXPERIENCE lets fans step into the film to discover the backstory, interact with Super Heroes, and bring the story right in their space. The latest technologies were used to deliver state-of-the-art storytelling — including a new volumetric capture process done entirely digital, using cinema-quality VFX assets. Hear from Dane Coffey, Technology Innovation Research Lead at Disney Studios Technology, and Daniel Baker, Senior Producer and Manager, what it took to create these lifelike characters for the immersive iOS-exclusive mobile app.


DREAM: Making Virtual Story Worlds


Director Robin McNicholas and artist Joaquina Salgado discuss new ways of bringing virtual story worlds to life using contemporary virtual production techniques. From character design through to virtual forest creation, two key contributors to the project DREAM discuss the opportunities and challenges faced with creating artistic work with games engines. On this hugely ambitious live project, the team uncovered countless new creative possibilities. Robin (UK based) & Joaquina (Argentina) discuss global collaboration and what the future holds for storytelling and live virtual production.


EXPO 2020 DUBAI: Making The Metaverse A Reality


Cross-reality spaces are the foundations for the new immersive web or Metaverse. They are not a concept beamed from the future; they are already being designed and utilised today. They can be ‘digital twins’ of real-world locations or unique places that have yet to be imagined. In this session, Sol Rogers (Magnopus/Rewind) will explore why cross-reality spaces are important, how they are designed, and who should be using them. In addition, an in-depth case study for EXPO 2020 DUBAI will show how people and places can be united across the physical and digital divide through innovative technologies and inspiring content.



The Metaverse: Bridging Music and Immersive Experiences Through Realtime and Gaming


We are close to entering the metaverse - a space that has huge potential to become a creative hub for artists, fans and gamers. Ristband is a metaverse platform created to help artists, musicians, filmmakers and gamers play shows, screen films, attend exhibitions and socialise in a massively multiplayer cross-platform experience. Anne McKinnon and Roman Rappak (both Ristband) will discuss the current state of the metaverse from the perspective of creators, the challenges the team has faced in the year of R&D/development of their platform, as well as the opportunities available for artists in a decentralised, Web3 ecosystem.


"Blockchain gaming" and what "true digital asset ownership" means


In this talk Chris Ebeling, Co-Founder and Creative Director of Virtually Human, will break down the ideation and creation and thinking behind VHS's approach when it comes to web 3.0 entertainment, all fueled by the power of blockchain and true digital asset ownership, via Non Fungible Tokens (NFT's). As a passionate speaker, Chris will offer convincing views on the future of the digital space, and the abundance of opportunities that are not only available today, but in the near future.



FMX welcomes ftrack on board as a Silver Partner. ftrack is the creator of ftrack Studio, cineSync, and ftrack Review, the Emmy and Academy Award-winning production tracking, interactive media review, and team collaboration platforms for the creative industries. ftrack's products make it easy to seamlessly and securely collaborate with anyone, anywhere in the world. ftrack's customers are found in 60 countries worldwide and regularly win prestigious awards for work across film, streamed content, linear broadcasting, virtual production, gaming, animation, advertising, VR, AR, and more.

For more information, please visit



The FMX Forum is getting busy – FMX is excited to share that further Partners have confirmed their participation in FMX 2022.


Marketplace: Artineering, Chaos, Escape Technology, Lenovo, RnDeep, Varjo


Recruiting Hub: Blue Zoo, Fish Blowing Bubbles, Framestore, Psyop, Time Based Arts


Workshops: Chaos, Maxon, Notch, Psyop, School of Visual Arts


Series: Autodesk


School Campus: Hamm Lippstadt University of Applied Sciences, LTU Luleå University of Technology, Merz Akademie, Rubika, Salzburg University of Applied Sciences/MultiMediaArt




Franziska Ullrich
Public Relations & Social Media
+49 (0)7141 969828-76




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Editor's Notes:


FMX is funded by the Ministry of Science, Research and Arts and the Ministry of Economic Affairs, Labour and Tourism of the State of Baden-Wuerttemberg, the City of Stuttgart and MFG Baden-Wuerttemberg, taking place in cooperation with ACM Siggraph. FMX is organized by Filmakademie Baden-Wuerttemberg, hosting the Animation Production Days (APD), a joint venture with the Stuttgart International Festival of Animated Film (ITFS).


Further information at