Jerry Schmitz, Independent PR, Marketing, Brand Management and Awards Consultant

Jerry Schmitz is an independent PR, marketing, brand management and awards consultant based in Los Angeles, CA, whose clients have included DreamWorks Animation, 20Th Century Fox, Andy Serkis’ London-based studio The Imaginarium, The Weinstein Company, Gracie Films, Paramount Studios, Moonbot Studios, The Kennedy/Marshall Company, Studio Ghibli, Fox Searchlight, The Whistler Film Festival and Giant Studios. He is also the author of “Surf’s Up: The Art and Making of a True Story,” and “The Art of Shrek Forever After.” Recent film campaigns include How to Train Your Dragon 2, Dawn of the Planet of the Apes, The Croods, Philomena, Silver Linings Playbook, Django Unchained, The Adventures of Tintin, Hugo, Super 8, How to Train Your Dragon, Ponyo and Kung Fu Panda. In addition, he managed the campaigns for the Academy Award© nominated animated short film Maggie Simpson in “The Longest Daycare” and the Academy Award© winning animated short film The Fantastic Flying Books of Mr. Morris Lessmore.” Prior to venturing out on his own to start his own consultancy firm in 2008, Schmitz served as vice president of Marketing and Communications for Sony Pictures Imageworks and Sony Pictures Animation where he worked on the marketing, publicity and awards campaign for the critically acclaimed Surf’s Up as well as a number of animation/visual effects publicity and awards campaigns for Imageworks including the Spider-Man films, The ChubbChubbs, Monster House, The Polar Express, Aviator, Big Fish, Seabiscuit, and The Haunted Mansion among others. Previously, Schmitz worked for Steven Spielberg’s production company, Amblin Entertainment, where he served as a liaison on behalf of Amblin to the many divisions of Universal Pictures (marketing, publicity, promotions, licensing, corporate, theme parks), ensuring brand consistency across all channels of creative media, publicity and consumer products executions of all Amblin properties. For nearly eight years, Schmitz managed the creative direction of the Jurassic Park franchise across all channels at Universal Pictures. Schmitz got his proverbial “foot in the door” in Hollywood while working as a Tour Guide at Universal Studios Hollywood. He can tell you anything you’d like to know about matte paintings, facades, the famous Courthouse Square and Carl Laemmle. His favorite part of the Universal Backlot is “Six Points Texas.”

FMX is funded by the Ministry of Science, Research and Arts and the Ministry of Economic Affairs, Labour and Housing of the State of Baden-Wuerttemberg, the City of Stuttgart and MFG Baden-Wuerttemberg. taking place in cooperation with ACM Siggraph. FMX is an event by the Filmakademie Baden-Wuerttemberg, organized by Animationsinstitut, hosting the Animation Production Days (APD), a joint venture with the Stuttgart International Festival of Animated Film (ITFS).

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